JVT – Danube Properties

FASHIONZ, is an exceptional contemporary mixed-use tower project in Jumeirah Village Triangle. This visionary project is the city’s first Fashion TV Branded Residences and offers a unique concept of Haute Couture living. With its 56 storeys, FASHIONZ provides 47,000 square meters of residential and ultra-luxurious amenities.

Client                         : Danube Properties

Project Cost               : (withheld)

 Built Up Area            : Approx. 100,000 M2

Location                     : JVC, Dubai, UAE

Scope                        : Role of Lead Design consultants

Al Wasl Al Jadeed was handed the responsibility to create this Iconic Tower in JVT, reflecting Dubai’s scale of existing tall buildings. Whist designing the form of the 262 Mtr. building, we tried to stay away from right angles and gave the form a “FLOW”, resulting in a smooth façade with the edges connected to the ground on one side while seamlessly flowing into the podium façade on the opposite side. The crown, a unique and distinct shape for the tower, consists of a vibrant and elegantly designed Lounge with an Infinity Pool topped by a cascading roof structure allowing bursts of natural light and shadows, creating an oasis-like environment with foliage.

The tower’s elliptical plan, designed with a modern organic aesthetic, also aims to maximise and increase the efficiency of spaces and optimise the natural light in each unit, adding a sense of elegance to the functionality of the building. The shape also paves the way for panoramic views of the city and optimises individual privacy for the residents in doing so.

The building is equipped with a fashion plaza, fashion ramp, and fashion school with a business centre. It is a focal location for high-end residents and a business hub for those interested in fashion and fashion-related events and activities. Providing residents options from Studios to 1BR, 2BR, and 3BR apartments, can have the luxury of a private pool on the balcony, a seamless view through a glass facade and seamless access to the rooftop infinity pool, health bar and recreation zone on the podium below. Mindfulness is also one of the prominent features of today’s luxurious lifestyle. For this, the residential tower includes a Spa and therapy centre, a yoga and meditation zone, a Japanese Zen garden, and a Zumba dance studio, and therefore caters to those who have an active lifestyle and those who are looking for quieter space.